No-one want’s anything negative about them being shown in search results, so here are a few ways you can go about burying those unwanted pages.
Just a little disclaimer first – These are all very common ways to deal with negative results, but it might be that doing them alone wont be enough. Just keep that in mind.
Thanks to the internet and social media, negative news spreads at a very high speed and makes it very challenging for businesses to manage crises when they do occur.
Fortunately, there are several measures that a company can take to avoid its online reputation getting tarnished. The most effective way to deal with negative press is to completely drown it out with good news and positive sentiments. As long as you focus on doing the right thing on a consistent basis, you will have a good chance of limiting the impact of negative press.
Here are 6 strategies you can use to bury negative press:
1. Write amazing content and publish it
We have already heard that the best way to deal with negativity is to use positivity to fight it. When you constantly write and publish great content, you will make it harder for negative search results to keep surfacing and being associated with your brand.
One of the best ways to do this is to find the negative links and draw a list of the keywords related to them. Once you do that, it’s time to use those keywords as much as possible when writing your good content. Although this takes a while, it does pay off in the end.
2. Register and be active on lots of social accounts
Social media can be one of your greatest allies when you want to bury negative press. We all know that people are more willing to share negative experiences than they are to share good ones.
This tendency is amplified even more through social media. By registering and being active on numerous social platforms, you will go a long way in reducing the space in which negative information can thrive.
The key is registering and using the accounts because only accounts that are actually active will count. Some of the sites in which you can create accounts include Twitter, Facebook, LinkedIn, YouTube, Quora and Google Profile, but there are more than 200 sites that can be used for this purpose.
3. Register a domain with your name
This is a great way of ensuring that you own your domain and everything that is associated with it. If a similar domain is already registered, then you can get another name that is as close to it as possible.
In fact, you can register several variations that match your name. One of the biggest benefits of registering a domain with your own name is that it positions you better when it comes to working on your SEO rankings. Once you register the domain, it is time to flood it with amazing content.
4. Build backlinks to existing sites
This is where you take advantage of the search position of sites that are already high up in the SERPs for the negative phrase.
The amount of content that is derived from your newly-linked sites, and all their other links, is enough to help bury negative search results. Apart from being an effective online reputation management tool, backlinks will boost SEO and therefore increase online visibility. As the saying goes, you don’t always need to reinvent the wheel.
5. Send out a press release
A press release is another tool you can use to ensure that your brand is seen in positive light in the middle of a public relations crisis.
By posting one or more press releases, you can take charge of the narrative and minimize the damage caused by negative news. A press release can carry a lot more weight than simple social media post, so make sure you are writing something interesting.
Sometimes negative information hangs around the search engines long after the situation has been dealt with. A press release can help push such information away from the top spots in the search engines.
6. Hire a specialist to do the work for you
Sometimes, it’s best to leave the work of burying negative press to the specialists.
One obvious advantage of hiring specialists is the fact that they have proven experience in dealing with many public relations crises. In many cases, a reputation management consultant is in a better position to do a good job than your own employees due to their knowledge of how the various sites work together.
Remember, any money spent burying negative search results is money well spent.